A seasonal lookbook.

One of my favorite types of design projects are lookbooks and catalogs. In this project, I was to create a print piece to be sent to our customers showcasing our new SS18 apparel and hardgoods. We had developed new consumer personas for this season – the pro, eko, and equa yogis. This book was to reflect each yogi persona. I wanted to bring in yogic elements like affirmations and use seasonal graphic elements like the colored blocks.