Manduka SS20 Campaign Shoot

Being the first as Creative Director at Manduka, this photoshoot has a special place in my heart. I felt passionately about shooting real yogis in a class environment, capturing realistic, relatable, delicious yoga moments, and bringing apparel & hardgoods together. I wanted to show the product in use in a way every yogi, even beginners, could recognize. Capturing different body types, ethnicities, skin colors, and personalities was incredibly important to me, as well as bringing an element of warmth and more of an un-staged feel. I also wanted to showcase different types of practices. From concept, to shot list creation, organizing samples, styling, and playing AD while on set, this photoshoot was a labor of love.