In this project, I worked with a small business owner, Anne, in creating a brand identity for her shop: Sol Terra. A handcrafted line of malas and soulful jewelry, the brand is earthy, colorful, and meaningful. I wanted to bring the elements of earth and color that Anne brings to her jewelry, and is reflected in the name, to the brand id. We built a colorful but natural color palette and played with the meaning of the business’ name – sol = sun, terra = land or earth – via the rays of sunshine on the O and a grounding linear element to represent the earth. It was a pleasure to work with this warm and loving human being!