Manduka SS18 Campaign Shoot

In this photoshoot, we wanted to capture a few different personas that our audience could relate to. The first was the pro yogi - someone who has a devoted practice, has advanced poses as a part of their practice, but with no frills. The second was the eko yogi - someone who loves the spiritual part of the practice, probably has a deep meditation practice, is a reiki master, and isn’t afraid of color and print. The final yogi was the equa yogi - the young and vibrant girl with her finger on the pulse of what’s cool and new, loves hot yoga, artist collaborations, and practices at the cutest instagram-ready yoga studios. I was responsible for everything from concepting, creating a shot list, organizing samples, and styling every look and shot.