The grippiest yoga mat ever.
With the launch of a new yoga mat and Covid-19 turning the world upside down, we had to get creative with how to execute this campaign. A video, landing page, email, and launch assets were the deliverables.
I was responsible for the vision, execution, and creation of all deliverables for the launch of our new mat, the GRP Adapt.
Launch Video
I wanted to capture the main benefits to yogis and to show all the ways in which the mat can be used, but in a sensitive, relative, and meaningful way, considering how our world had just been changed by the pandemic.
We took over the homepage with a short looping video to bring emphasis to our new mat launch.
Above: landing page mockup
Below: Instagram stories and posts
