Capturing ethereal, artful moments of peace, and celebrating those delicious, in-between moments.

Experimenting with film, playing with light, we set out to shoot the Spring Summer 2022 campaign.

above: Creating a Home Sanctuary | below: A Mat Unlike Any Other

“True yoga is not about the shape of your body, but the shape of your life. Yoga is not to be performed; yoga is to be lived. Yoga doesn’t care about what you have been; yoga cares about the person you are becoming. Yoga is designed for a vast and profound purpose, and for it to be truly called yoga, its essence must be embodied.”

— Aadil Palkhivala

above: The Mindful Mover | below: A Mat For The Earth-Conscious

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A Rebranding | 2021